History Metabolife

History Metabolife
History Metabolife

The first wing of the store shells in hot demand for dieters seeking to shed pounds. But a probe by the US Food and Drug Administration almost closed Metabolife a dietary supplement manufacturer because it originally contained a sometimes dangerous ingredient known as ephedra
Metabolife first hit store shelves in early 1990 when the company founder Michael Ellis and his business partner Michael Blevins launched product. Basically it was marketed toward bodybuilders because it contained Ephedra a herbal medicine long used by Chinese people to cure such everyday ailments such as colds. As a stimulant ephedra known to constrict blood vessels and increases heart rate and blood pressure. After several years on the market Ellis and Blevins decided to expand the marketing of Metabolife and began to go after spellbound dieters.
Background Founders
Before forming Metabolife was Ellis a policeman in National City California. He was arrested put on trial and later charged in 1989 for running a methamphetamine lab with Blevins who was also charged with offenses. According to news accounts at the time got both men light a judge because they were cooperative with federal authorities. When Ellis and Blevins was released from prison they founded Metabolife.
early success
When it was aimed at dieters in the mid-1990s began Metabolife to soar. Ellis Blevins and other company officials prepared a marketing plan that encouraged customers to share how the product transformed their lives. According to company officials Metabolife the peak was bringing in millions of dollars annually.
Federal Probe
After receiving complaints about possible side effects ephedra started the US Food and Drug Administration to investigate the potential risks associated with drugs. Metabolife considered the largest dietary supplement manufacturer to carry ephedra was at the center of the investigation. FDA claimed to have received reports of more than 100 deaths related to side effects of ephedra. Causes including stroke heart attack and mild cardiac arrhythmia. Metabolife officials continued to support the claim their product was safe through the investigation.
The FDA finally banned the use of ephedra and sale of Metabolife products were spiraling down at the beginning of the 21st century. A 2002 report written by members of the Congressional Special Investigations Division accused Metabolife officials to conceal important information during the federal probe. A summary of the report read Metabolife took a careless approach to adverse event reports did not report them in time for the FDA and routinely fails to obtain the medical records necessary to assess the safety of their products. Ellis was eventually sentenced to six months imprisonment and a fine of $ 20 000 for making false statements to the FDA during the probe’s. Company officials also met with legal consequences for tax evasion and filing fraudulent tax returns to the Internal Revenue Service.
Legal costs compounded by declining revenues from the negative publicity resulted in a sharp decline in sales of Metabolife. In 2005 ten years after reaching its peak company filed for Chapter 11 bankruptcy protection. The company had more than $ 1 billion in personal injury legal claims.
New Ownership
When the dust from bankruptcy proceedings became Metabolife purchased in 2007 by diet production manufacturer Ideasphere. Because of the FDA ban and negative publicity associated with ephedra Metabolife no longer contains the substance. According Ideasphere website the “new” Metabolife developed into a two-tier system of products. Metabolife Ultra is considered the most popular product at Ideasphere has a co-enzyme called Q10 that provides sustained energy without increasing caffeine levels.”